Ebrahim K. Kanoo B.S.C.(c)


Ebrahim K. Kanoo Launches 2018 TOYOTA Prado

Ebrahim K. Kanoo, the sole distributor of Toyota vehicles in the Kingdom of Bahrain, has launched the new 2018 Prado at an event in the Toyota Showroom in Sitra. The world class off road vehicle has received a dynamic facelift, giving it a more stylishly rugged external appearance, and an upgrade to its interior to further boost comfort and safety.
Available in more than 190 countries worldwide the Prado is a particular favourite in the Bahrain market, with an enviable heritage amongst the mid-sized SUVs.  The dynamic upgrade builds on this rich heritage to deliver an even more stylish, comfortable, and safe driving experience, reinforcing its rock-solid reputation as one of the world’s toughest and most reliable 4x4s.
Takayuki Yoshitsugu, Chief Representative, Middle East and North Africa Representative ‎Office, Toyota Motor Corporation, said, “The GCC countries have always had a loyal and growing customer base for Toyota vehicles, and today, we are excited to unveil the new Prado. It strikes a balance between a refined design, both in its exterior and interior, and superior driving dynamics that bring greater agility and efficiency in driving performance.”
“The ever popular Land Cruiser Prado’s 2018 facelift has once again raised the benchmark for mid-sized SUVs” stated Mr. Ayman Shehadeh, Senior Manager of Toyota Marketing at EK Kanoo. “While the car continues to maintain its rugged style, it has received distinct upgrades in its interior and exterior design to enhance the overall quality, dependability and reliability Toyota is world-famous for.”
The new Prado comes with an exhilarating 4.0L V6 petrol engine or a class leading 2.7L L4 petrol engine. The automatic 6 speed transmission promises a smooth shifting experience supported by the full time 4wd system with TORESEN ® Limited Slip Differential (LSD). The new edition also boasts downhill and hill start assist controls (DAC & HAC).
The exterior has been refreshed with a new look chrome-heavy grille, new sculpted bumpers and fenders, restyled LED headlights and a curvy new bonnet to enhance downward visibility. The Prado also comes in a new range of colors including an all-new Midnight Emerald Blue and a stunning Avant-Garde metallic Bronze.  
The Prado’s interior has also been given an upgrade, enhancing comfort and lifting cabin ambience with an 8” HD multi information display, Optitron driver’s meters, and a comfortable 7-seat layout with premium power adjustable leather seats.
Importantly, Toyota’s cleverly engineered safety systems, ensure drivers the peace of mind they have come to expect from Toyota. The Prado also comes with active traction control (A-TRC), multi terrain anti-lock braking systems enabling driving on any possible terrain. Dual SRS airbags, vehicle stability control (VSC), tire pressure monitoring system and automatic emergency brake signal all come as standard with the Prado, who’s most notable upgrade is to its safety features.
The Toyota Prado is now available in Bahrain. For more details and to book a test drive, visit the Toyota Showroom in Sitra, online on toyota.com.bh/showroom/land-cruiser-prado/ or call the showroom on 17730730.