Ebrahim K. Kanoo B.S.C.(c)


Ebrahim K. Kanoo introduces ‘aggressive’ new 2017 Lexus IS

Manama, 3 December, 2016: Ebrahim K. Kanoo, sole distributor of Lexus in the Kingdom, announced the launch of the sportier new 2017 Lexus IS in Bahrain. The entire front fascia of the IS has undergone a dramatic transformation, highlighted by new headlamps, larger air intakes in the front bumper, and a daring evolution of the brand’s signature grill. The reshaped hood appears more sculptural, with the raised centre portion flowing rearward from the top of the spindle grill and standard LED headlamps. The makeover also introduces two new colours, Deep Blue MC and Graphite Black.

The IS boasts a 3.5-litre V6 engine that produces 306 hp and has an 8 Speed ECT Automatic Transmission with standard paddle shifters,  which delivers exceptional power and fuel efficiency. Also available is the F Sport package, which includes an exclusive three dimensional F-mesh pattern, with jet-black metallic coating that is also used on the functional brake ducts. It also offers a revised front and rear suspension for a more engaging drive. Both versions feature 18-inch alloy wheels.

“We are happy to introduce the first new model launch among the 2017 range,” remarked Senior Manager of Toyota and Lexus Marketing at Ebrahim K. Kanoo, Ayman Shehadeh. “The 2017 model continues to deliver on performance, but modernises the IS, with a sportier, more aggressive look, while retaining the luxurious feel that the Lexus brand has come to be trusted for.”

The new model also offers a wider, more aggressive rear design. There is also a stronger sense of depth with three inter-lapping doted LED lights. The round shaped exhaust pipes have been updated to be more angular as part of the IS’s premium sports sedan evolution.

A new 10.3 inch screen offers a larger and clearer image of the various functions of the multimedia systems. The Lexus Remote Touch Interface (RTI) multi-media function control device, used to control the audio, driver’s phone and more, is available in conjunction the navigation system.

The cabin of the new model continues to exude a first-class feel with a new cup holder design; revised climate control panel, analog clock and steering wheel switches; and new interior colours. A redesigned speedometer and tachometer and new stitching atop the gauge hood enhances the cockpit’s sporty feel.
Ten Supplemental Restraint System (SRS) airbags are standard. The IS models employ the innovative Vehicle Dynamics Integrated Management (VDIM) system, which integrates Anti-Lock Brakes (ABS), Electronic Brake-force Distribution (EBD), Traction Control (TRAC) and the Vehicle Stability Control (VSC) active safety system, with Electric Power Steering. New for the 2017 IS is the Lexus Safety System+, which includes pre-Collision System (PCS), Lane Departure Alert (LDA), Intelligent High Beam (IHB) and High-Speed Dynamic Radar Cruise Control.

To learn more about the 2017 Lexus IS, visit the showroom in Sitra, call 17730730 or visit lexus.com.bh. The showroom is open from 8am to 12.30pm and from 3.30pm to 7pm.